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| 1. Your keyword isn't present in the URL! Our research of hundreds of Google top-lists shows that keyword presence in URL is crucial for achieving high rankings in this engine's results list. By placing keywords in your domain name, you gain a serious advantage with Google. If your URL points to an already established and high-ranked web page, we do not recommend altering it. However, this factor is worth considering when you create new pages / sites. Most major search engines favor websites with keywords in their URL; however, remember to use them sensibly and not to abuse them. When optimizing a page for a key phrase, separate keywords in the URL with a hyphen (domain/web-site.html) or an underscore (domain/web_site.html), but do not write them as one word. Otherwise, search engines will understand it as a single word (even if the search engine result highlights this keyword in bold), and your work on URL optimization will be wasted. |
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| 1. Your page has too many words! Our research has revealed that the majority of top-ranked pages contain up to 1227 words. Your page has 1825 words. It is understood that copy is of critical importance to the overall results of your site--if this page already ranks high, we don't recommend slashing it. If your page is not alreadly highly ranked, try to remove some text from the visible area of your page known as <Body>. Doing so will help your page fit the recommended range of 125-1227 words. |
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| 2. None of your keywords are in bold! The fact that you put a certain keyword or phrase in bold tells the search engine that you place an emphasis on it. Naturally it considers these words or phrases to be more important than those in regular font. We recommend that you put your key phrase in bold one or more times. |
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| 3. Your keyword is too far away from the beginning of this page! Your keyword's prominence is only 0.1% while it should be at least 54%. If possible, move your keyword closer to the beginning of your page; this will greatly improve overall prominence. |
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| 4. Your keyword doesn't have enough weight on your page! Your keyword should constitute at least 4 percent, while with your page it is only 0.1%. Increase the keyword weight so its value ranges within the boundaries of 4-7 percent. Also keep in mind the possibility of using different forms of your keywords. While ranking, search engines consider not only direct matches of keywords, but also their various alterations. For instance, for the query "web hosting," search engines will take into account the occurrences of such words as "host", "hosting", "webhosts" etc. on your pages. In addition, the modification of your keyword makes the content more user-friendly, so your page doesn't look like a readability puzzle stuffed with one and the same keyphrase. And remember: a good technique for writing page copy is to write naturally. |
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| 5. Your keyword is not present at the beginning of this page! Early appearance of your keyword shows its importance in the context of the entire page because it is mentioned at the very beginning. We recommend that keywords be placed in the first 25 words in the visible text of this page. |
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| First heading on the page (H1-H6) |
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| 1. Your page either has no <H1> headings, or has no text in the first heading on the page! It is crucial that your keyword appears in one of these headings. We also recommend that you put an <H1> heading as close to the beginning of your page as possible. Search engines traditionally consider text in the headings to be essential, and having your keyword there will positively influence your website's overall optimality. |
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| Text in links including ALTs |
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| 1. Your keyword rarely appears in the ALT / TITLE attributes of text and graphical links on this page! Your keyword should appear at least once in text links, but it doesn't appear at all. We recommend that it be used in such links up to 8 times. You can easily adjust this number with your favorite HTML editor. |
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| ALT image attributes |
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| 1. Your keyword is not present in the first 3 ALT image attributes on your page (or there are no ALT attributes at all)! If you have images on your page, put the keyword in one of these ALTs as they are considered more important than the rest of the ALTs on your page. |
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